Steven Diffey

Impressive stuff that makes you go 'niiice'

Facebook vs Hamilton

September 3, 2010 advertising Comments

No, not a multimillion pound lawsuit, but a race between a F1 world champion and 28,800 Facebook users. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network and will put it’s broadband connection to the test against the mighty McLaren car.

Who is gonna finish earlier: Hamilton, who has to speed over a trail of 2.7 km, or the virtual Facebook car of 288 MB?

Get involved at http://apps.facebook.com/facebookvshamilton/

Via Digital Buzz Blog

This really reminds you how good we have it these days.

Although, I’m surprised that this wasn’t ever an actual postal service. I guess it’d be difficult to monetise the results.

Via Urlesque

More retro imaginings in a previous post

You’ve probably seen the name dotted around London, but do you know what they really do? This video explains which pies Serco has it’s fingers in.

Via Cool Material

Aphex Twin, a musical visionary capable of twisting your head in knots, blew the audience away with his performance on Saturday at L.E.D. Festival. He was greeted with uncertainty as to what he would deliver, but his mixture of hectic beats, dreamy melody and the occasional dubstep vibe kept the crowd on their toes.

What took the show to even mesmerising heights however was the visual extravaganza, which at first appeared lo-fi, but progressed to a full assault on the eyes. A live facial recognition system was used to map faces in the audience and overlay the image of his own, trademark distorted face.

The juxtaposition of the MC’s in bunny outfits was also brilliant.

For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. This year, to demonstrate how big social media is, Marta has chaged the title from “what is social media?” to “what is social media now?”

View more presentations from Marta Kagan.

Some trully facinating insights.

Via Digital Buzz Blog

Back in 1975 a group of engineers at Kodak, headed by inventor Steve Sasson, tried to develop the first camera that didn’t use any form of light-sensitive film.

Vintage 1975 portable all electronic still camera

Vintage 1975 portable all electronic still camera

It was a camera that didn’t use any film to capture still images – a camera that would capture images using a CCD imager and digitize the captured scene and store the digital info on a standard cassette. It took 23 seconds to record the digitized image to the cassette. The image was viewed by removing the cassette from the camera and placing it in a custom playback device. This playback device incorporated a cassette reader and a specially built frame store. This custom frame store received the data from the tape, interpolated the 100 captured lines to 400 lines, and generated a standard NTSC video signal, which was then sent to a television set.

The inventors cobbled it together out of used parts, without a clue as to how their device would evolve over the next three and half decades. When they previewed it at the time they were of course faced with questions like:

Why would anyone ever want to view his or her pictures on a TV? How would you store these images? What does an electronic photo album look like?

How’d have thought that digital photography would be where it is today.

Steve Sasson’s full write up is available to read here

Via today and tomorrow

Phenomenal video about how we need to revert back to the mindset on the ’60s to overcome the difficult issues that we’re facing today. If we facilitate Swarm Politics in the same way that they drove the the social revolution, any issue can be faced by the people that it matters.

The video sends the message that although the Copenhagen Suppet in December 2009 was progress, because the participants have their nations industrial strength to concern themselves with, a real change was impossible. If however; a platform is built whereby people all of the world can work together, the possibilities are endless. Managing the threat of global warming is used.

Not that this is in anyway a new line of thinking. But the team behind the video have gone to lengths of suggesting a suitable platform for organising the collaboration.

‘Coalition of the Willing’ has been Directed and produced by Knife Party, written by Tim Rayner and crafted by a network of 24 artists from around the world using varied and eclectic film making techniques. Very much in the same that they envisage world to collaborate.

Coalition Of The Willing from coalitionfilm on Vimeo.

Coalition of the Willing

Via Information Aesthetics

IBM’s current campaign is about how if we record and try to understand data we can create a ‘smarter planet’ – a philosophy that I share.

This video is a behind the scenes look into the production of the advertising, with interesting insights and interviews with the ‘Code Artists’ that are able to generate the stunning visuals with only code.

Here are a couple of the adverts:

Via Digital Buzz

Can we date?

August 21, 2010 visualisation Comments

The complete flowchart for working out whether to date that person. Maybe print out a wallet sized version, before hitting the town tonight?

Can we date? By Erik Bryan and Jennifer Daniel for The Morning News

Via Chart Port

Rapha and RSA Films

August 19, 2010 cycling, film, sport Comments

Three short films inspired by the people, places and stories of road racing, produced for classic bicycle clothing designer Rapha by Ridley Scott Associates.

Two Broad Arrows – trailer from RAPHA on Vimeo.

A Throw of the Dice was screened last friday. Two Broad Arrows will be screened on Friday 20th on their website

Via Contagious